Amy Rees Anderson

Be Authentic And Show Some Enthusiasm!

This evening I spoke at the University of Utah for a Master’s of Business and Master’s of Finance Class. I shared some of the lessons I learned as an entrepreneur and gave the class some advice on raising venture capital. With that fresh on my mind I thought I’d share one of the points we discussed:

I explained to the class that people do business with people they like and trust. I found from my experience as a CEO that the best way to grow a business is to be authentic with your clients. Be a real person, not a stereotype of what you think they expect from you. Be yourself. Be fun. Be happy. Make them laugh. Make them smile. Ease their day. Be interested, genuinely interested. Know their name. Care, really care about them and have a genuine desire to make their day better. Do your best to make their life better because you were a part of it. …Oh, and do it all with enthusiasm!

“Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful. . . . Nothing great was ever achieved without enthusiasm.“ -Ralph Waldo Emerson

With your customers and your employees and everyone else in you life – be authentic, be enthusiastic, be honest, and be FUN! And do all you can to make the other person’s life better. If you follow that advice you’ll end up having more business than you’ll know what to do with!

~Amy Rees Anderson (author of the newly released book “What Awesome Looks Like: How To Excel in Business & Life” )

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