Amy Rees Anderson

attention to detail

It’s Hard To Appreciate It Fully Until It’s You Doing It

For over 20 years I’ve been serving on the boards of numerous Universities. And each year, twice a year, the Universities hold board conferences for their board members to come together and hear updates on what is happening at the school, hear students and faculty present, have a dinner or lunch and often an event.

Don’t Just Have A Brand Identity, Create A Total Brand Experience

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney

One Painstaking Petal At A Time Creates A Masterpiece

I promised this week I would share some life lessons I learned during my families recent European Adventure. Today I want to start by sharing my experience in Spain, specifically, during my visit to the Lladro factory in Valencia, Spain. First I need to explain my love for Lladro porcelain statues. My Mother once received

Aiming High versus Aiming Low

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.”  –Michelangelo Talk about a man who didn’t aim low in his life! Michelangelo was only 25 years old when he finished carving the statue known as

Pretty Good?? or GREAT!!!

In life we all have a choice. We can be pretty good, or we can be GREAT! The difference in those two often comes down to paying attention to the details. I used to keep a sticker on my desk that said “If you don`t have time to do it right the first time, how



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