Tag Archives: brand identity

Lessons On Branding Shared By Advertising Expert Gordon Bowen of McGarryBowen (Forbes Article)

Oct
10

Last night I had the opportunity to go to the home of Gordon Bowen, Founder and Chairman of McGarryBowen, esteemed international Advertising Agency, representing such clients as Disney, American Express, Intel, Marriott, Verizon, Crayola, Chase, and many other iconic brands. As for Gordon, Time Magazine dubbed him the creator of “emotional blockbusters” for his creation […]

Successful Companies Don’t Just Have A Brand Identity, They Create A Total Brand Experience (Forbes Article)

Mar
29

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney.   Several years ago I was asked to come out to Disney […]