Amy Rees Anderson

Verizon

Lessons On Branding From Expert Gordon Bowen

Three years ago this week I was sitting in the home of world renowned branding genius, Gordon Bowen, founder and Global Chairman of McGarryBowen and Chief Creative Officer of Dentsu Aegis Network.  The very next day I wrote the following article for Forbes.com:  Lessons On Branding Shared By Advertising Expert Gordon Bowen of McGarryBowen Last

You know you have created a good product when…

You know you have created a good product when people feel they can’t live without it, and when it is taken away from them they feel like their universe is falling apart! Our smart phones are the perfect example of that. I was on my way to speak at a High School District Conference today



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