Tag Archives: Verizon

Lessons On Branding From Expert Gordon Bowen

Three years ago this week I was sitting in the home of world renowned branding genius, Gordon Bowen, founder and Global Chairman of McGarryBowen and Chief Creative Officer of Dentsu Aegis Network.  The very next day I wrote the following article for Forbes.com:  Lessons On Branding Shared By Advertising Expert Gordon Bowen of McGarryBowen Last […]

Lessons On Branding Shared By Advertising Expert Gordon Bowen of McGarryBowen (Forbes Article)

Last night I had the opportunity to go to the home of Gordon Bowen, Founder and Chairman of McGarryBowen, esteemed international Advertising Agency, representing such clients as Disney, American Express, Intel, Marriott, Verizon, Crayola, Chase, and many other iconic brands. As for Gordon, Time Magazine dubbed him the creator of “emotional blockbusters” for his creation […]

You know you have created a good product when…

You know you have created a good product when people feel they can’t live without it, and when it is taken away from them they feel like their universe is falling apart! Our smart phones are the perfect example of that. I was on my way to speak at a High School District Conference today […]