{"id":13579,"date":"2021-02-10T20:12:07","date_gmt":"2021-02-11T02:12:07","guid":{"rendered":"https:\/\/www.amyreesanderson.com\/blog\/?p=13579"},"modified":"2021-02-17T01:24:37","modified_gmt":"2021-02-17T07:24:37","slug":"a-brilliant-strategy-for-growing-a-business","status":"publish","type":"post","link":"https:\/\/www.amyreesanderson.com\/blog\/a-brilliant-strategy-for-growing-a-business\/","title":{"rendered":"A Brilliant Strategy For Growing A Business"},"content":{"rendered":"\n

Talk about a brilliant strategy for growing a business!!! This story perfectly illustrates why giving great customer service is a BRILLIANT STRATEGY for growing your business: <\/p>\n\n\n\n

The Greatest Customer Service Story Ever Told, Starring Morton\u2019s Steakhouse<\/strong> (as shared by Peter Shankman)<\/p>\n\n\n\n

The following story is entirely true. More importantly, I swear on my entire professional reputation and all I hold dear to me that the story below was in no way staged, planned in advance, or in any way faked. This is real. And most importantly: This is AMAZING.<\/p>\n\n\n\n

When my alarm clock went off at 3:30 this morning, I knew I was in for a long day. I was catching a 7am flight out of Newark to Tampa, Florida, for a lunch meeting in Clearwater, then heading back to Newark on a 5pm flight, getting me in around 8:10pm, and with any luck, to my apartment by 9 or so. We all have days like that, they happen from time to time.<\/p>\n\n\n\n

Made my flight, everything was on time, got to my lunch meeting. Because of the training\/workout schedule I\u2019m on, my first meal of the day was that lunch. Was fine, I had a healthy piece of grouper, and a very successful lunch meeting that lasted just about three hours.<\/p>\n\n\n\n

By the time I got back to the airport, it was close to 4pm. Flight boarded at 4:30pm, and I knew that by the time I got home, I wouldn\u2019t have time to stop for dinner anywhere, and certainly didn\u2019t want to grab fast food at either airport. When I got on the plane, my stomach was a rumbling a bit, and I had visions of a steak in my head.<\/p>\n\n\n\n

As I\u2019ve tweeted and mentioned countless times before, I\u2019m a bit of a steak lover. I go out of my way to try steakhouses all around the world when I can, and it\u2019s one of the reasons, no doubt, that my trainer at my gym is kept in business. But it\u2019s all good \u2013 give and take. Over the past few years, I\u2019ve developed an affinity for Morton\u2019s Steakhouse\u2019s and if I\u2019m doing business in a city which has one, I\u2019ll try to schedule a dinner there if I can. I\u2019m a frequent diner, and Morton\u2019s knows it. They have a spectacular Customer Relations Management system in place, as well as a spectacular social media team, and they know when I call from my mobile number who I am, and that I eat at their restaurants regularly. Never underestimate the value of a good CRM system.<\/p>\n\n\n\n

Back to my flight. As we were about to take off, I jokingly tweeted the following:<\/p>\n\n\n\n

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Let\u2019s understand: I was joking. I had absolutely no expectations of anything from that Tweet. It\u2019s like how we Tweet \u201cDear Winter, please stop, love Peter,\u201d or something similar. I shut off my phone and we took off.<\/p>\n\n\n\n

Two and a half hours later, we landed at EWR. The fact that a flight got into EWR on time during summer thunderstorm season is a miracle in itself, but that\u2019s not important right now. Walking off the plane, I headed towards the area where the drivers wait, as my assistant Meagan had reserved me a car home. Looking for my driver, I saw my name, waved to him, and started walking to the door of EWR, like I\u2019d done hundreds of times before.<\/p>\n\n\n\n

\u201cUm, Mr. Shankman,\u201d he said.<\/p>\n\n\n\n

I turned around.<\/p>\n\n\n\n

\u201cThere\u2019s a surprise for you here.\u201d<\/p>\n\n\n\n

I turned to see that the driver was standing next to someone else, who I just assumed was another driver he was talking to. Then I noticed the \u201csomeone else\u201d was in a tuxedo. And he was carrying a Morton\u2019s bag.<\/p>\n\n\n\n

Now understand\u2026 I\u2019m a born-and-raised New York City kid. It takes a lot to surprise me. A LOT. I see celebrities on the Subway. I see movies being shot outside my apartment, and fake gunfire from any given CSI show, five days a week. I\u2019m immune to surprises. Except when they\u2019re like this.<\/p>\n\n\n\n

Alex, from Morton\u2019s Hackensack walks up to me, introduces himself, and hands me a bag. He proceeds to tell me that he\u2019d heard I was hungry, and inside is a 24 oz. Porterhouse steak, an order of Colossal Shrimp, a side of potatoes, one of Morton\u2019s famous round things of bread, two napkins, and silverware.<\/p>\n\n\n\n

He hands me the bag.<\/p>\n\n\n\n

I. Was. Floored.<\/p>\n\n\n\n

Let\u2019s make sure we\u2019re clear on a few things here\u2026<\/p>\n\n\n\n

1) I was joking in my Tweet. I never, ever expected anything to come of it other than a few giggles.<\/p>\n\n\n\n

2) Morton\u2019s Hackensack is 23.5 miles away from EWR, according to Google Maps. That meant that in just under three hours, someone at Morton\u2019s Corporate had to see my tweet, get authorization to do this stunt, get in touch with Morton\u2019s Hackensack, and place the order. Then Morton\u2019s Hackensack had to cook the order, get it boxed up, and get a server to get in his car<\/em>, and drive to Newark Airport (never an easy task, no matter where <\/em>you\u2019re coming from) then, (and this is the part the continues to blow me away,) while all this was happening, track down my flight, where I was landing, and be there when I walked out of security!<\/p>\n\n\n\n

Are you taking this all in? Because it happened to me, and I still can\u2019t even fathom it. Think about all the things that could have gone wrong: My flight could have been delayed or diverted. I could have exited out a different location. (Had I taken the AirTrain and not had a driver, I never would have even exited that way!) I could have just missed him all together, I could have landed early, etc., etc\u2026<\/p>\n\n\n\n

I have no doubt that countless companies think like that. They think along the lines of \u201cOh, too many logistics. That\u2019ll never work,\u201d and they leave it at that. But what if it does work? <\/em>What if it happens, and it works perfectly, <\/em>and it shocks the living daylights out of the person they do it to? Like it did tonight? And what if that person\u2019s first thought is to make it public? Like I did tonight?<\/p>\n\n\n\n

We live in a world where everyone you meet is a broadcaster. Look around. Think of all your friends, all your colleagues. Do you know anyone <\/em>anymore who doesn\u2019t <\/em>have a camera in their phone, or anyone who doesn\u2019t <\/em>have a Facebook or Twitter account?<\/p>\n\n\n\n

As I say in my book over and over again, customer service is no longer about telling people how great you are. It\u2019s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled. They tell their friends, and the trust level goes up at a factor of a thousand. Think about it: Who do you trust more? An advertisement, or a friend telling you how awesome something is?<\/p>\n\n\n\n

Of course, I immediately tweeted out what happened: \u201cI don\u2019t believe it! Morton\u2019s showed up at EWR WITH A PORTERHOUSE!\u201d and sure enough, Twitter lit up like a bottle rocket. (end of Peter’s post)<\/p>\n\n\n\n

The free social media advertising and goodwill Morton’s got from doing this one act of customer service alone was immeasurable in value. BRILLIANT strategy for a company to use! Just BRILLIANT!!!<\/p>\n\n\n\n

~Amy Rees Anderson (author of the book \u201cWhat Awesome Looks Like: How To Excel in Business & Life<\/a>\u201d ) <\/p>\n","protected":false},"excerpt":{"rendered":"

Talk about a brilliant strategy for growing a business!!! This story perfectly illustrates why giving great customer service is a BRILLIANT STRATEGY for growing your business: The Greatest Customer Service Story Ever Told, Starring Morton\u2019s Steakhouse (as shared by Peter Shankman) The following story is entirely true. More importantly, I swear on my entire professional […]<\/p>\n","protected":false},"author":2,"featured_media":10545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[24689,395,24690,24693,24692,205,67,24697,5030,24696,24691,24688,24695,24694,24698],"class_list":["post-13579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-a-brilliant-way-to-grow-a-company","tag-amy-rees-anderson","tag-best-advertising-ever","tag-best-marketing-strategy","tag-brilliant-marketing","tag-customer-service","tag-entrepreneurship","tag-free-steak","tag-go-the-extra-mile","tag-happy-customer","tag-how-to-grow-your-company","tag-mortons-steakhouse","tag-positive-reviews","tag-social-media-buzz","tag-strategy-for-success"],"_links":{"self":[{"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/posts\/13579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/comments?post=13579"}],"version-history":[{"count":5,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/posts\/13579\/revisions"}],"predecessor-version":[{"id":13602,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/posts\/13579\/revisions\/13602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/media\/10545"}],"wp:attachment":[{"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/media?parent=13579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/categories?post=13579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amyreesanderson.com\/blog\/wp-json\/wp\/v2\/tags?post=13579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}