Amy Rees Anderson

Formally Announcing REES Capital!

Today marks the formal announcement of my new venture – REES Capital – and our new company website is now live – . When I said in my blog yesterday that I have been working round the clock, this was why!  I have been furiously getting everything together for the press release to go out October 3rd and I needed to have the new website ready at the same time, so it was a crazy effort, but thanks to a sleepless night last night we pulled it off!  There is still so much to get done for this new venture – our building interior is undergoing construction changes with the build out before we can move in, and in the meantime we are using executive suites and about every restaurant in town to handle all of the meetings on the schedule.  I am so used to having  my organized office space (which I realize, to the rest of the world, seemed disorganized but to me I knew exactly where to find things in every one of the thousands of piles of  papers strewn all over my office, so I call that organized!), now I am working out of boxes of piles of paper which is far more difficult to locate anything!  I will be so excited when our space is finished up and we can get all moved in.  And I am so excited to decorate – after all, I am a girl, and decorating is girl code for “I get to go shopping and buy really cute stuff”  :).  Yes, my new venture has officially begun and I am so excited I can hardly put it into words.  I have spent years dreaming about the time when I would be able to spend my life mentoring and teaching others and now that time is here!  I suppose I imagined I would be an old lady before that came to pass…okay, so I know my daughter is reading this thinking, “you are old mom”, but I imagined I would be REALLY old…like grandma old…wait, I just realized that I am only another three years or so from potentially being a grandma myself…so maybe it is happening exactly like I imagined…well, I still feel really young and that is all that matters here, right!?!   Well 41 years, old or not, I have a whole lot of spunk left in me yet, and I intend to take full advantage of it as I search for the most amazing Entrepreneurs out there with the best business ideas around so I can mentor them, advise them, and for the ones that can really change the world, angel invest in them.  Buckle up cause this is going to be an AMAZING RIDE!      ~Amy        (see the press release below)


Former MediConnect Global CEO Amy Rees Anderson Launches REES Capital

  •  Amy Rees Anderson Parlays Experience as CEO of Highly Successful Medical Information Technology Company to Form ‘Mentor Capital’ Firm to Help Guide Other Promising Start-ups and High Growth Companies
  •  Former MediConnect Executives Adam Casto and Shani Allsop Join REES Capital as Partners


SALT LAKE CITY (October 3, 2012) – Amy Rees Anderson, former CEO of MediConnect Global, today announced the launch of REES Capital, a “mentor capital” firm that provides consulting services and angel capital investments to start-up and high-growth companies.

REES (Recognizing & Empowering Entrepreneurial Success) Capital was created to provide entrepreneurs and business executives critical guidance and support to help their companies grow. In addition to seeking out opportunities for potential equity investments, REES Capital provides expert mentoring and consulting services across a broad range of business functions, including leadership training; product and market assessment; marketing, sales and public relations strategy; financial modeling; organizational structuring; strategic planning; acquisition and exit strategy; and other key areas.

“As an entrepreneur myself, I am familiar with the challenges business owners face every day, especially as they embark on the exciting adventure of creating and growing a thriving company,” said Anderson, managing partner at REES Capital. “I know firsthand how important it is to be able to rely on sound business advice from experienced professionals – people who have been there and know what it takes to succeed. I have been fortunate to have a number of very influential mentors throughout my career – visionaries like James Lee Sorenson, Alan Hall, Dinesh Patel, and several others – and I hope to be able to provide similar guidance to other entrepreneurs.”

As founder and CEO, Anderson headed medical record retrieval and health information exchange company MediConnect Global for nearly nine years. Under her leadership, the company became one of the world’s largest health information exchanges, achieving more than 1,500 percent growth since 2004. MediConnect was acquired in 2012 by Verisk Analytics for $348.6 million plus the company’s $29.2 million of working capital for a total purchase price of $377.8 million.

“Amy is a proven leader with undeniable vision, perspective and business savvy,” said Alan Hall, founder and chairman of MarketStar, a global outsourced sales and marketing company that generates billions of dollars annually for clients such as Cisco, HP, Sony and Verizon. “Drawing on her own deep reservoir of business success, I can think of no one more capable of helping others to create businesses with great and lasting value.”

Former MediConnect Executive Vice President of Business Development Adam Casto and former MediConnect Chief Operating Officer Shani Allsop will join Anderson as partners at REES Capital, helping to provide strategic direction to the leadership of companies they advise. Casto and Allsop each bring significant expertise to help guide companies through the growth process. During his time at MediConnect, Casto was instrumental in cultivating relationships with the company’s notable clientele, and in 2012, he was recognized with the distinguished Sales and Marketer of the Year (SAMY) Award from Utah Business magazine. As COO, Allsop oversaw all aspects of MediConnect’s record retrieval operations, including the design of internal proprietary systems that streamlined operations, cut costs and improved overall quality for the company. Allsop was named one of Utah Business magazine’s 30 Women to Watch.

“One of the things we will stress to the companies we mentor is the need to build a strong leadership team, and REES Capital is definitely practicing what it preaches in that regard,” added Anderson. “Having worked with both Adam and Shani for a number of years, I already know we have a successful track record together, and I have always been impressed with their individual capabilities, strengths and drive. They have each excelled in guiding the teams they have worked with, and I’m confident their business savvy will benefit the companies we will be working with tremendously.”

Prior to joining MediConnect, Anderson founded and managed several successful technology ventures. She began her first business in 1996 with only $23,000 in seed funding. Across her many entrepreneurial ventures, she has raised significant capital and has acquired and helped guide successful exits for several companies. In 2007, she garnered the prestigious Ernst & Young Entrepreneur of the Year Award, and in 2012 she was named CEO of the Year by Utah Business magazine.

Anderson has a strong community service ethos. She currently serves on the boards of numerous organizations, including the Board of the Utah Governor’s Office of Economic Development; Sundance Institute’s Advisory Board; Utah Technology Council Board of Trustees (UTC); the Salt Lake Chamber Board of Governors; two University of Utah boards—the Commercialization Advisory Board and the National Advisory Board for the David Eccles School of Business; and Brigham Young University Founder’s Board.

About REES Capital

REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm that works in close collaboration with entrepreneurs and their investors and board members to drive company growth and maximize equity value through strategic direction and influence. For more information, visit, or follow Amy Rees Anderson on Twitter @amyreesanderson.




  • Vandna says:

    Congratulations Amy !!!

    I am sure this will be a great success !!

    Best Wishes,

  • Athena Rivers says:

    That’s amazing aunt Amy! It seems whatever you touch turns to gold. You sure do know what you’re doing! You go girl 😉

  • Diane Linford says:

    Amy, you are off on your next adventure and I couldn’t be more thrilled for you. I’m excited to see you succeed at a new business that seems just made for you.

    You’re the best!

  • Lindee says:

    Congrats, Amy! That is so exciting! What a blessing to be able to share your wisdom and passion with others who are just starting on their entrepreneurial journey! Wait, did I spell that right? 😉
    By the way–I freakin’ love that avatar!

  • Michael Albright says:


  • Hellen says:

    I’m gone to tell my little brother, that he should also pay a visit
    this website on regular basis to get updated from hottest information.

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