Amy Rees Anderson

Sometimes you need to stop and remember the WHY

We often start things with a very good reason behind why we are doing it. There is typically a motivation that is driving us forward. But sometimes we can get so busy doing something that we totally lose sight of WHY we started doing it in the first place!

It’s so critical for each of us to set check points where we stop and remember WHY we started doing it to begin with and then ask yourself if where you are now is fulfilling your reason WHY you started down the path.

We can be doing something so fast and furiously and with so much intent that we get sucked into a tide that just keeps carrying us forward, and we can go weeks and even months or years before we stop and check to see if what we are doing is fulfilling the WHY we did it.

Entrepreneurs often find themselves in this situation. Some start a company with the goal of financial security and others start it with the goal of financial freedom. There is a big difference between those two and both come at very different costs. But often an entrepreneur who started with the goal of security gets so sucked into the day to day grind of running the company that they can’t see clearly when and if they have achieved financial security, and before they know it they are on a path to financial freedom, which takes a much bigger sacrifice and one they originally didn’t feel was worth making.

I think all of us find ourselves in this situation in our own personal lives as well. Our goal may be to take on a new hobby for the sheer enjoyment, yet as we do it more it becomes competitive for us and we can become obsessed with being the very best. In that process we suck the sheer enjoyment out of it and we find that we are no longer achieving the WHY we had hoped to.

That’s why at least once a month we should schedule ourselves an appointment to sit down with our own self and really remember the why behind setting our goals and then assess if what we are doing is fulfilling our WHY. That way we can avoid letting ourselves being sucked into the tide and carried somewhere we never actually wanted to go.

Have a great day everyone!


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