From the time I was young I have had an inability to think small. I don’t really know why I am like that, I just always have been. In college when friends wanted me to sell $10.00 lipsticks I immediately thought, “Why sell just $10 of something when for the same effort I could sell something worth $10,000?” When someone suggests I invite a few people over for a get together it always inevitably turns into a major event with a hundred plus people invited. I still remember throwing my first little Halloween get together when I was in college – before I knew it I had setup a major get together and several hundred tickets were sold for people to attend. While I always tell myself I am going to keep things small and simple something in my DNA ends up doing something BIG!
I suppose that trait is what drove me toward entrepreneurship. My mind just doesn’t know how to settle for doing things that are easy to do – my mind naturally jumps to doing something amazing, glorious, awe inspiring, and BIG! So I end up setting BIG goals, cause that’s the only way I know to get BIG results.
So here’s the thing. It all goes back to the $10.00 lipstick theory. We can spend thirty minutes helping someone see all the benefits a lipstick has, or we can spend the same thirty minutes helping someone see all the benefits that can come from a massive product or service or charitable act. So why the heck would you not take your thirty minutes and spend it on something that will create the maximum impact?!
It takes the same amount of brain power and time to think small, as it does to think BIG, so why not just THINK BIG!!! Plus it makes for way better parties 🙂
~Amy Rees Anderson