Tag Archives: state of Utah

What A Difference A Coronavirus Day Makes

The last 24 hours have been but what can only be described as surreal…from all of the Universities throughout the State of Utah shutting down, to graduation ceremonies getting cancelled, to conferences and events canceling, to companies ordering workers to work from home, to the Governor asking for a ban on any gatherings of over […]

How To Achieve More Than The American Dream (Forbes Article)

“The essence of America – that which really unites us – is not ethnicity, or nationality, or religion – it is an idea – and what an idea it is: That you can come from humble circumstances and do great things.” – Condoleeza Rice The American Dream Awards is an event put on by the […]

Successful Companies Don’t Just Have A Brand Identity, They Create A Total Brand Experience (Forbes Article)

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney.   Several years ago I was asked to come out to Disney […]