Amy Rees Anderson

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The Meaning Of Colors And How Colors Can Inspire Us

We all have favorite colors – our favorite colored shirt we wear, our favorite color of car, etc. Color  become our favorites because they make us feel a certain way or they come to represent something in our lives. Colors can become a great source of meaning and inspiration for us. Anyone who visits my

Don’t Just Have A Brand Identity, Create A Total Brand Experience

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney

Plan Out Every Detail, then Take A Deep Breath…And DANCE!

Well I’m about as prepared as I know how to be for this weeks wedding festivities. I’ve planned every detail, I’ve done Excel spreadsheets and PowerPoint galore showing each vendor exactly what to do and how things should look when it comes together. I’ve done timelines and checklists that map out every minute of the



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