Amy Rees Anderson

castle

Don’t Just Have A Brand Identity, Create A Total Brand Experience

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney

Tale As Old As Time

Last night I went with my husband and my kids to go and see Disney’s new movie, Beauty and the Beast. If you haven’t yet gone to see this movie GO SEE IT! I don’t just say that because I happen to be obsessed with all things Disney, which I totally admit to being…I say

Choose your own adventure!

When I was growing up they used to have these books called the Choose Your Own Adventure series. You would start reading the book and it would present a scenario to you such as “You are walking down a long hall in a castle. You come to the end of the hallway and there are

Does being excited for Fall TV mean we have a pathetically unexciting life?

Does it mean we have a pathetically unexciting life if we are super excited for the fall TV season premiers?? Because if it does then I am in trouble! Cause I, for one, am super excited!!! Not only are our old favorite shows coming back like: The Voice (who doesn’t love listening to Blake Shelton’s

When’s the last time you read a Fairy Tale?

“Some day you will be old enough to start reading fairy tales again.”   C.S. Lewis What a great quote and even better reminder.  As a kid we love reading fairy tales and watching them on TV and in our favorite Disney movies. We dream about Once Upon A Time and Happily Ever After on a



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