Talk about a brilliant strategy for growing a business!!! This story perfectly illustrates why giving great customer service is a BRILLIANT STRATEGY for growing your business: The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse (as shared by Peter Shankman) The following story is entirely true. More importantly, I swear on my entire professional […]
We no longer live in a day where companies taking advantage, misleading, or mistreating customers goes unnoticed. And now, more than ever, consumers are paying attention to how companies are treating their customers. That is evident by the flood of social media posts with customers sharing details of how specific companies are mistreating and taking […]
I believe strongly in the importance of paying attention to details because I know that the details can make the difference between something being okay and something being AWESOME. And I always prefer AWESOME! I once shared a story about an experience that happened when my daughter was 14 years old that shows how the […]
I’m writing tonight’s blog as I’m sitting on an airplane flying home from Orlando, Florida where I’ve just spent the last several days at a Business Leaders’ conference where I had been asked to speak. It was a great conference to be a part of and it was fun to spend time with some truly […]
Last night after I finished judging a business plan competition down at Utah Valley University my family and I met up at a restaurant to take my Father and Mother-in-law, who had traveled down from Idaho to visit us for the night, out to dinner. We were excited to see them as my father-in-law was […]
Today’s post is written by my son Dalton Anderson: “My wife and I celebrated our anniversary a bit ago, and we decided to use our Ruth’s Chris Steak House gift card that we had been holding on to since our wedding. My wife made the reservation, asked my sister and bro-in-law to babysit our boy, […]
Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney […]
Today I drove up to Utah State University to speak on a panel to the MBA students and then to be a judge for USUs annual Shark Tank business competition. This is an event I look forward to every year because I absolutely love the students up at USU! They are awesome students who are […]
Today you guys are in for a treat because the post you are about to read was written by my 24 year old son Dalton Anderson about an amazing interaction he had with McDonald’s that was so awesome it just had to be shared: “A month ago I received some of the greatest news the […]
Today I’ve got a fun guest post from my 21 year-old daughter Ashley to share with you called “The Power of Jimmy Johns”: For those of you who don’t know… I have a borderline OBSESSION with Jimmy Johns Gourmet Sandwiches. And when I say obsession… I mean I found 12 Jimmy Johns wrappers in my […]
I’ve had many experiences in life that have reminded me how important it is for all of us to pay attention to every detail of any project we are given to ensure that we always produce quality results. It`s often these small details that can cause a project to succeed or fail. Years ago someone […]
Tuesday morning October 18, 2016 at around 2am I posted a blog titled “Companies don’t have to be perfect but they do need to fix it when they screw up!” In that blog I shared the story of a harrowing customer service nightmare I was going through with Delta Airlines. Toward the end of that […]
It’s late and I’m tired, but even worse I am frustrated beyond belief because I have just gone through one incredibly bad customer service experience and I am still going through it as I write tonight’s blog. I spent several hours tonight online booking airline tickets with Delta. I have been a faithful Delta Airlines customer […]
Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Several years ago I was asked to come out to Disney […]
Tonight I have literally been going through a customer service nightmare. No Joke. It started with a cruise I had booked for my family later this year. I had spent a week with the cruise company getting the room reserved that my whole family could be together in. Day after day they would tell me that […]
Great Customer Service – we’ve all heard of it, but nowadays actually getting it is as rare as spotting a Yeti laying out on a beach getting a tan! #realtalk Today I was drowning in wedding planning and I had called ahead to some rental companies that rent wedding chairs and dance floors to see […]
In order to be a successful company you must create an environment that encourages the contribution and open sharing of information. As the CEO of a high growth company I found it necessary to implement very simple, but incredibly powerful software tools to help us create that environment. Each tool served the purpose of facilitating […]
“When life gives you lemonade, make lemons. Life will be all like “WHAT?!?” ” – Phil Dunphy Love that quote. I realize it was a comedy quote from a television show but to me it’s perfect – to me this quote represents taking charge of your life when things go wrong by not allowing hard […]
“…you know that a good, long session of weeping can often make you feel better, even if your circumstances have not changed one bit.” – Lemony Snicket So I will start by admitting that what I am about to tell you might seem a little ridiculous so right up front I am going to just admit […]
Last week I was the keynote speaker and Emcee for the UVEF Awards for the top 25 companies in Utah that were under 5 years old. The company that won the award shared their mantra with us, which fit perfectly with the MCG theme of being AWESOME! They shared that they want to “Surprise customers […]
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