Amy Rees Anderson

build

Don’t Just Have A Brand Identity, Create A Total Brand Experience

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney

You Gotta Have A Game Plan!

People talk about wanting to accomplish big things in life – which is AWESOME – but the only way we will ever actually accomplish those big things in our life is to create an actual game plan of how we are going to make that big thing happen! A game plan need to be a

The Impact of One Kind Word

Drop a Pebble in the Water Drop a pebble in the water: just a splash, and it is gone; But there’s half-a-hundred ripples circling on and on and on, Spreading, spreading from the center, flowing on out to the sea. And there is no way of telling where the end is going to be. Drop

All We Can Become

Today I went down to give a lecture at Brigham Young University on Entrepreneurship.  Speaking at the Universities is one of my very favorite things to do because I just love the students!  I love their energy and their passion and excitement for life.  I love that they are full of hopes and dreams for

It’s a Miracle!

I can hardly believe the day has actually come….we get to move in to our new house this weekend!  YIPEE!!  After an insane amount of hard work, stress, craziness, disappointment, frustration and every other emotion you can imagine, we have finally come to the point after a very long year and a half that our

Pride vs Gratitude

“Pride is to relationships as cyanide is to health.”  I came across an amazing article today about pride and there was a section that was so powerful I had to share it. “A pride contest has no winner because nobody likes the winner. Humans don’t respond well to being put down, and pride gives others that

Anyway

Anyway People are often unreasonable, illogical and self-centered; Forgive them anyway. If you are kind, people may accuse you of selfish, ulterior motives; Be kind anyway. If you are successful, you will win some false friends and some true enemies; Succeed anyway. If you are honest and frank, people may cheat you; Be honest and

The Power of Words

Words are a powerful thing. Words can build and lift, comfort and calm, teach and inspire.  To the opposite, words can destroy and demolish, incite and enrage, berate and criticize, embarrass and demean.  It has been said that in an average day a person will speak somewhere between 10 and 20,000 words. Which means we

Speak The Truth, Even If Your Voice Shakes (Forbes Article)

When someone isn’t performing well at their job; or when they aren’t the right fit for a particular position; or when their personality isn’t a match for the company culture, one of the biggest disservices you can do to them is to not tell them the truth. As a CEO, I found that one of

The Bridge Builder

I heard a poem long ago that really resonated with me.  The poem is called The Bridge Builder and it is a story of an old man who has to cross over deep canyon with water running through it.  The man crosses the ravine himself and once he reaches the other side he stops to



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