Amy Rees Anderson

people

Don’t Just Have A Brand Identity, Create A Total Brand Experience

Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney

Avoid coming down with the “I’ll Be Happy When…” Syndrome

I call it the “I’ll be happy when…” syndrome. It starts subtly but it spreads quickly. It goes something like this:  I’ll be happy when I finish this project, or, I’ll be happy when I can afford to buy _____, or, I’ll be happy when I can lose ten pounds, or, I’ll be happy when

The only way to chase out darkness

The only way to chase out the darkness is to turn on the light. I am not a fan of evil or trashy books or shows. The reason for that is that they always seem to create a feeling of darkness that lingers in the house and I cannot stand that feeling. It leaves you

Emote. It’s okay. It shows you are thinking and feeling.

“Laugh. Laugh as much as you can. Laugh until you cry. Cry until you laugh. Keep doing it even if people are passing you on the street saying, “I can’t tell if that person is laughing or crying, but either way they seem crazy, let’s walk faster.” Emote. It’s okay. It shows you are thinking

Imagine Your Life Without It

“If you want to appreciate what you have, imagine your life without it.” It’s an unfortunate thing, but it is all too often the case – In life it is so easy to fall into the trap of not appreciating all that we have. Whether it’s a person, or an experience, or a material possession,

My Lunch with the Dalai Lama

Today I had the experience of attending lunch with the Dalai Lama at the invitation of my dear friends Governor Gary Herbert and his wife Jeanette. (Quick reminder to my fellow Utahns that we all need to vote on June 28th in Utah’s primary election so we can ensure Governor Herbert can continue with the amazing job he does as

Spring is the Perfect Time to Take Out All Of The Trash In Our Lives

It is finally starting to feel like spring outside with sunshine and warm weather and blossoms and flowers cropping up everywhere. I LOVE it!  And with Spring comes Spring Cleaning. Yep, it’s time for all of us to wash our windows so the sunlight can come through. And it’s finally warm enough to open those

The Things We’ll Remember

If you were asked what you did on any given day three weeks ago would you be able to remember without going back and checking your calendar first? Or what about a day two weeks ago? More than likely the answer is no. But what if you were asked where you went on your last

You’re Never Alone

“Right now, there are people all over the world who are just like you. They’re lonely. They’re missing somebody. They’re in love with someone they probably shouldn’t be in love with. They have secrets you wouldn’t believe. They wish, dream, hope, and they look out the window whenever they’re in the car or on a

Fairy Tales And Remembering There’s No Place Like Home

“Isn’t it awesome to wake up smiling because your real life is better than your dreams?” This last week was a bit of a fairy tale. My husband and I took our son Dalton on a trip to Europe. We started our trip off in London. We were really excited to go because none of

You too? Thought I was the only one.

“Friendship is born at that moment when one person says to another: “What! You, too? Thought I was the only one.” – C.S. Lewis So true! One would think that it becomes easier to make new friends as you become an adult because at that stage in life you are more comfortable in your own

Accepting That You’re Perfectly Imperfect (Forbes Article)

I’ve learned many lessons through my years of leading a company, but without question, the most surprising thing I learned was this: The thing you can do that will make you the strongest, is the thing that is most counter-intuitive to do: Be openly vulnerable. I am sure many of you are scratching your head

Stop and Thank the People Who Make A Difference in our Lives

On this week that we celebrate Thanksgiving, I cannot think of a better way to honor this holiday than to stop and thank the people who make a difference in our lives. When I stop and really think about all the people who have made a difference in my life I am overwhelmed with how

Friends by Design

“In friendship…we think we have chosen our peers. In reality a few years’ difference in the dates of our births, a few more miles between certain houses, the choice of one university instead of another…the accident of a topic being raised or not raised at a first meeting–any of these chances might have kept us

The Most Beautiful People

“The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. These persons have an appreciation, a sensitivity, and an understanding of life that fills them with compassion, gentleness, and a deep loving concern. Beautiful people do not

Finding Out Who You Are By Learning Where You Came From

Figuring out who your ancestors are is one of the coolest things in the world.  I was lucky to have Grandparents who were big into doing genealogy research when they were still alive and they provided me life history books for their own lives as well as providing me life histories written by my great-grandparents

The Open Your Heart Experiment

A few years ago I was invited to hear a talk being given by author Virginia Hinckley Pearce. In her talk she shared with us an experiment that she did that led her to write her book called “A Heart Like His: Making Space for God`s Love in Your Life”. It was awesome. And as

Seeking Success In A Finite Number of Hours A Day (Forbes Article)

We all have a finite number of hours in a day – 24 to be exact.  What we choose to do with those hours is of the utmost importance. We can waste our time, or we can use our time to improve ourselves and our lives. I have always felt passionate about the importance of

I Wish I Would Have Thought Of That! (Forbes Article)

Every day we hear of amazing new business ideas that some enterprising entrepreneur stumbled on and we find ourselves saying, “I wish I would have thought of that!” That comment is typically followed by a few moments of deep thought as we look in the deep recesses of our minds to see if that next

HAPPY INDEPENDENCE DAY!

    This week we celebrate the Fourth of July, a day to celebrate Independence and Freedom for all people.  July 4th, 1776, the Declaration of Independence was approved by Congress.  What an amazing event in the history of the world.  And how much has taken place since that day.  According to the US Census

Surrounded By The Right People

Say you have to do something that isn’t your favorite thing in the world to do.  Then say you have to do it with people who are not fun to be around, who are negative, selfish, and basically drag you down. Now say you have to do that same something that isn’t your favorite in



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