Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer example of a Company who has mastered creating a total brand experience then Disney. Years ago I was asked to come out to Disney […]
Last week I flew to Driggs Idaho where we held our BYU Wheatley Ethics Advisory Council retreat. I’d never been to Driggs or Jackson Hole so I was really excited to get to see both places for the first time. But we had a bit of a harrowing experience on the trip when the Pilatus […]
“Tell the negative committee that meets inside your head to sit down and shut up!” – Ann Bradford I still remember as a child seeing my mother standing in the kitchen talking to herself. No joke. She would literally have entire conversations with herself. At the time I just assumed my Mom must be a […]
When my twitter feed revealed #TheMeaningOfLifeIn4Words as the top trend hashtag of the moment it totally killed my focus tonight. The truth is I don’t usually pay attention to things that are trending but for some reason this one caught my eye. Perhaps that’s because I’ve spent days on end doing nothing but writing word […]
Many people have asked me what advice I can give to entrepreneurs that are trying to win over an investor. As I thought about the most important piece of advice I could share it would have to be the same advice I wrote back for Forbes when I was just a year into becoming an […]
EIGHT YEARS! EIGHT years ago on August 13, 2010 I posted my very first blog post. At that time I committed to my employees that I would write a blog post to them every work day, five days a week, without fail from that point forward, writing every day except official holidays. When I made […]
“I’m gonna hold my breath until you give in and give me what I want!” Now there’s a communication tactic we learned as children was never effective in getting us what we wanted. All it did was make our cheeks turn blue and give us a pounding headache. Never once did it actually get us […]
Dalton Anderson checking in for the ol’ Mama Bear. Not that my mom is old, but since she’s a grandma and all I guess it wouldn’t be true to say she’s young either ;). Instead of digging myself a grave, I’d like to share a story of what happened this weekend. My two brother-in-laws play […]
Today I was honored to be invited to The White House in Washington DC to be a part of the Empowering Women Symposium where issues such as the economy, healthcare, and national security were discussed. A group of 30 women leaders from across the country were invited to meet 90 minutes before the Symposium started […]
Okay people, this is the week to get out that cardboard sheet and a glue stick and find some pictures to represent everything you ever wanted and then make your 2018 Goal Posters! Before you start poo-poo’ing the idea I strongly suggest you read some of my past posts in which I share the MAGIC […]
“If anyone ever tells you your dreams are silly, just remember here’s a millionaire walking around who invented the pool noodle.” – unknown That quote makes me happy because it’s a great reminder to everyone who makes fun of someone else’s dream that they might want to think twice before making fun…you never know what […]
Today you guys are in for a treat because the post you are about to read was written by my 24 year old son Dalton Anderson about an amazing interaction he had with McDonald’s that was so awesome it just had to be shared: “A month ago I received some of the greatest news the […]
Last night I had the opportunity to go to the home of Gordon Bowen, Founder and Chairman of McGarryBowen, esteemed international Advertising Agency, representing such clients as Disney, American Express, Intel, Marriott, Verizon, Crayola, Chase, and many other iconic brands. As for Gordon, Time Magazine dubbed him the creator of “emotional blockbusters” for his creation […]
As those who follow my blog know I am a contributor to Forbes and have written many articles on entrepreneurship and business topics for them. You can view those articles by visiting www.forbes.com/sites/amyanderson/ Forbes has been doing some really exciting things in the world of entrepreneurship, including hosting the Forbes Under 30 Summit. This […]
One of the core values I believe in wholeheartedly is the value of Respect. It’s my belief that we should always treat every person with respect, we should always voice our opinions in a respectful way, and we should talk to one another in a respectful manner, always. As a CEO I made sure that […]
“The essence of America – that which really unites us – is not ethnicity, or nationality, or religion – it is an idea – and what an idea it is: That you can come from humble circumstances and do great things.” – Condoleeza Rice The American Dream Awards is an event put on by the […]
We are just days away from the start of a brand New Year! And with the New Year comes a new chance to start fresh with a set of goals you want to accomplish in 2017…that’s right…its time to bust out the glue stick and scissors because it’s time to make your 2017 Goal Poster! […]
Imagine you are watching the following scenario take place: A small meeting is being held in a board room. At one end of the table sits a man (we will refer to him as man A) and across from him sitting side by side at the table is another man (man B) and a woman. […]
As an Angel Investor and a Mentor I spend much of my day helping entrepreneurs in their pursuit of wealth by helping them to grow their companies. But today I was reminded of exactly what true wealth looks like. For more than 25 years he has been buying Christmas presents for children he may never […]
Tuesday morning October 18, 2016 at around 2am I posted a blog titled “Companies don’t have to be perfect but they do need to fix it when they screw up!” In that blog I shared the story of a harrowing customer service nightmare I was going through with Delta Airlines. Toward the end of that […]
Honesty. It’s something that has always been of extreme importance to me in life. Perhaps being raised by a father who was in the FBI and who valued absolute honesty without exception had something to do with that, but I know that I was raised to value honesty and integrity above all else. I tried […]
Diversity seems to be a goal that every company is out to achieve these days. Yet as companies begin to broaden their hiring practices in order to achieve diversity, they often find that in solving one problem they have also opened up an entirely new one – creating unity amongst diversity. As diversity enters into […]
We’ve all experienced times where we’ve had a false sense of security, but we’ve also experienced times were we’ve had a false sense of insecurity…in ourselves. Too often we are our own worst critics. When circumstances of life don’t go the way we hoped for, we often allow them to make us think less of […]
I recently have been dealing with a situation where I became aware that someone has been doing things under false pretenses in an attempt to get personal gain. When I brought these activities to light to those in authority to rectify the situation the person in charge seemed resistant to confront it. He agreed that […]
I have always had an incredible drive to work hard. When I am at work I genuinely work my tail off. I am motivated and driven and focused on getting a tremendous amount done, and all of that is positive, but my problem lies in that I often don’t know how to put things down […]
Being a great employee pays off with better positions, higher pay, and more frequent promotions. But some workers struggle to know exactly what it takes to become a truly great employee. As an Entrepreneur and CEO one of the most important elements of having a successful company is having a workforce of great employees. That […]
I was standing in the security line at an airport when a TSA worker came walking alongside the line yelling out in an animated way, “No liquids, no aerosols, no gels or creams on the airplane…You better check yourself before you wreck yourself!” I couldn’t stop myself from laughing out loud. As the CEO of […]
Today I was at the annual meeting for the University of Utah David Eccles School of Business Advisory Board I serve on. They invited renowned speaker, Jack Zenger to speak to us over dinner. Jack Zenger is the founder of Zenger Folkman, a professional services firm that provides leadership development programs and Jack is considered […]
The only way any of us can know all of the areas we can improve on is if we are open to feedback from others. As Bill Gates said, “We all need people who will give us feedback. That is how we improve.” But the only way we will get the valuable feedback available from […]
When I started my first technology company in my early 20’s it never even crossed my mind that I was a bit of an anomaly being a female CEO in a male dominated tech industry. Frankly, the first time I really even became aware of how few women executives there were in the tech industry […]
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